Birmingham City chairman Tom Wagner, who co-owns the team with NFL legend Tom Brady, believes that any agreement should not compromise the competitive nature of the Premier League.
The English Football League (EFL) seeks a substantial offer from the Premier League to make the football pyramid more sustainable, with a revenue gap of over £5 billion between the top and second-tier leagues.
Wagner hopes that his team will soon join the Premier League's elite, but acknowledges that top clubs have a right to protect their value.
"We want more revenue and a stronger pyramid, but we don't want a deal that makes the top of the pyramid less competitive," Wagner said at the Leaders sports business conference.
Wagner believes that the Premier League can grow its global revenue without increasing the number of matches or ticket prices, by distributing its product to a broader audience through new content and platforms.
This could lead to increased revenue for the entire football pyramid, Wagner argues, as more people around the world become engaged with the sport.
The Premier League has already committed £1.6 billion to the wider football pyramid from its current broadcast cycle, and a newly created independent football regulator has the power to impose an agreement if one cannot be reached.
However, it may take time for the regulator to become fully operational, and in the meantime, Wagner believes the Premier League has opportunities to grow its value without placing additional burdens on players or teams.
Wagner suggests that by reaching a broader audience and creating new content, the Premier League can continue to grow globally without compromising its competitive edge.
The British government's independent football regulator will have the power to impose an agreement between the Premier League and Football League if no deal can be reached.