The club believes that its current crest, while iconic and beloved, may not be the best representation of the team's image in the modern era. The new crest will need to be clear and consistent across various platforms, including kits, screens, and merchandise. To achieve this, the club will hold a week-long consultation period with season-ticket holders and members, presenting them with multiple design options to choose from.

The new crest will be the fourth design used by the club since the 1950s. The club acknowledges that this decision is not taken lightly, as the current crest has been a part of the team's identity for many years. However, the club believes that change is necessary to reflect the team's growth and evolution.

The club aims to create a new crest that will unite fans and represent the team's values and spirit. The redesign process will be a collaborative effort, with fan input guiding the final design.