City Football Group's Chief Executive, Ferran Soriano, expressed his enthusiasm for the deal, which will greatly benefit the club over the next decade. He stated that the partnership between Manchester City and Puma has been a huge success, allowing them to achieve their goals and exceed expectations.

"We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations," Ferran Soriano said. "We have achieved this and more over the last six seasons. PUMA have seamlessly integrated into our organisation, and we've enjoyed many historic moments together, engaging fans globally. Today's renewal and extension solidifies our relationship and projects it to an even brighter future."

Arthur Hoeld, PUMA's Chief Executive Officer, also commented on the deal, highlighting the success of their partnership with Manchester City. He stated that the club's constant achievements have contributed to their mutual success.

"PUMA's partnership with Manchester City has been a great success both on and off the pitch," Arthur Hoeld said. "Trophies, a perfect stage for our performance products and commercial success were exceptional."

As Puma were the sponsor when Manchester City claimed their historic Treble at the end of the 2022-23 season, they will hope that manager Pep Guardiola can lead the club to further success in the upcoming season after a challenging year.